Children

This is the area that I feel is most neglected and needs to be stressed. I don't see a lot of school age children come through the doors for pictures. Most parents are satisfied with school and/or sports pictures. I've done school pictures and sports pictures myself and I'm telling you that you shouldn't be. There is not much chance of capturing your child's personality in 20 seconds and that's about what school photographers have. They are fine to have, but every couple of years you need something special. Something that freezes time and preserves who they are, other than saying "cheese".